Enter your website URL, fill in your campaign details, and get a final URL with UTM codes. Copy it and use it in your ads, emails, and social posts.
Paste the page you want to add UTMs into this UTM builder. Add your source, such as facebook or newsletter, and your medium, such as social or email. Name your campaign, then add a term or content tag if you want more detail. Copy the finished link and use it wherever your campaign runs. The UTM link generator joins every tag for you, so you never hand-type a question mark or ampersand.
Every tagged link tells your analytics tool where a visitor came from. Set utm_source to the platform, utm_medium to the channel, and utm_campaign to the promotion. Then use utm_content to compare two versions, like a blue flyer and a red one. Keep your utm codes in lowercase, because Google Analytics treats Facebook and facebook as separate sources. Clean tags give you clear numbers on which promotion earned the visit.
Your tracked link works off-screen too. Paste it into the free QR code generator, then add the code to flyer templates and poster templates from our millions of designs. Print them for your store or street team. Schedule the same design to all your socials with Social Publisher, or send it through email campaigns. Give each channel its own tags, and UTMs marketing shows you which one earned the click.
Use this table to fill in each field of the UTM builder. Only source and medium are required, but a campaign name makes your reports much easier to read.
Parameter | Required | Example | Description |
Campaign Source | Yes | Names the place your traffic comes from, such as a social platform, newsletter, or flyer. | |
Campaign Medium utm_medium | Yes | social | Names the type of channel, such as social, email, print, or cpc. |
Campaign Name utm_campaign | Recommended | spring_sale | Names the promotion, product launch, or event, so you can group every link that belongs to it. |
Campaign ID utm_id | No | spring_sale_01 | Gives the campaign a unique ID, which helps you match it to ad platform data. |
Campaign Term utm_term | No | flower+delivery | Records the paid keyword behind a click. Use it for paid search ads. |
Campaign Content utm_content | No | blue_flyer | Separates versions within one campaign, so you can compare two flyers, ads, or links that point to the same page. |
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Paste the full address of the page you want to promote into the UTM builder.
Fill in your source, medium, and campaign name. Add a term or content tag if you want more detail.
Copy your tracked URL and add it to your ads, social posts, and emails, or turn it into a QR code for your flyers.
A UTM builder is a tool that adds tracking tags to any web address, so you can see where your visitors came from. Also known as a UTM maker, UTM link builder, or campaign URL builder, PosterMyWall's version turns your campaign details into one clean link you can use anywhere.
In marketing, UTM parameters are short tags added to the end of a link that tells your analytics tool where a click came from. The five standard tags are utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Together they let you compare channels, campaigns, and individual designs.
UTM stands for urchin tracking module. The name comes from Urchin, the web analytics company Google bought in 2005, whose software later became Google Analytics. The tags still follow the same format today, so links from any utm builder tool, including PosterMyWall's, work across analytics platforms.
You can create UTM parameters by filling in a builder. In the PosterMyWall UTM generator, paste your link, add your source, medium, and campaign name, then copy the tracked link. Term and content tags are optional extras for paid keywords and design variations.
A UTM in URL sits after a question mark at the end of the address, with each tag joined by an ampersand. For example: yoursite.com/sale?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale. Visitors land on the same page as usual, and your analytics tool records the tags in the background.
You see results in your analytics tool, not in the link itself. After you generate utm link tags and share them, open Google Analytics 4 and go to the Traffic acquisition report. Filter by session source, medium, or campaign to see which link brought in each visit.
Yes, a UTM code generator is a type of URL builder made for campaign tracking. A general URL creator or link shortener only changes how a link looks, while a UTM URL builder adds the tags your analytics tool reads. You can still shorten a tagged link afterward.
Yes, PosterMyWall UTM generator tool is free, so it doubles as a free URL maker and URL link creator for your campaigns. Create a UTM for every post, email, or flyer you run. Designing on PosterMyWall is free to start too, and Premium unlocks AI tools and unlimited downloads.
Yes, you can turn a UTM link into a QR code with PosterMyWall. Paste your tracked link into the free QR code generator, or add a QR code in the design editor and enter the link. For print, download a standalone code as SVG or PDF so it stays sharp.
No, UTM links do not directly affect your search rankings. Use them on campaign links that point to your site from outside, such as ads, emails, social posts, and QR codes. Leave them off internal links, because those tags can overwrite the original traffic source in your reports.
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